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Overview

What is WhatsApp Business?

WhatsApp Business is a free to download app that was built FOR small business, allowing users to connect with customers easily by using tools to automate, sort and quickly respond to messages. For medium and large businesses, the WhatsApp…

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Recent Reviews

Value for your money

8 out of 10
February 22, 2024
Instead of me having to send quotations everytime to my clients, they simply view them from my catalog section and be able to make orders.
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TrustRadius Insights

Immediate interaction and effective communication: Many users appreciate the app's ability to facilitate immediate interaction with their …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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WhatsApp Business

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is WhatsApp Business?

WhatsApp Business Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone

Frequently Asked Questions

WhatsApp Business is a free to download app that was built FOR small business, allowing users to connect with customers easily by using tools to automate, sort and quickly respond to messages. For medium and large businesses, the WhatsApp Business API powers communication with customers all over the world, allowing them to connect with them on WhatsApp in a simple, secure, and reliable way.

Reviewers rate Support Rating highest, with a score of 8.3.

The most common users of WhatsApp Business are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(187)

Attribute Ratings

Reviews

(1-7 of 7)
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Abrar Ajrame | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
WhatsApp Business is one the best connexion software in recent years in the world. It is the most favorable to me and my colleagues in our company it's easy to use, Direct contact with the customers, and WhatsApp is widely used by the majority of the people. as a digital solution gives us the opportunities for the customers and company with a better communication process to save time, cost, and effort. In recent years we use it in our logistics department to pitch our products and access our employer development. this utility generally gave us the solution to access those who couldn't go to the markets and wanted to buy online as you can post your products easily and It is user-friendly.
  • Easy to use by registering a phone number as your personal WhatsApp number and attaching your company profile by opening and closing your image to your product.
  • Fast and accurate connection.
  • It allows you to split chat between business and personal as WhatsApp Business and Personal can be downloaded on the same smartphone by registering a different number.
  • In the group, only the admin can add a new person or remove one.
  • It is not useful for employees/clients who want to get information while traveling.
WhatsApp Business is a free app designed and developed for small businesses and I can vouch that it is an easy-to-use tool and a widely adopted solution that has been adopted within my company to enable group communication. We have tried many communication tools before WhatsApp Business.
Samira Islam Resmi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It allows me to exchange links, videos, photographs, and a variety of other items with my connections via the internet. I don't have to wait for the individual to share the photos with everyone on Bluetooth one by one once I take them. With the use of WhatsApp, this may now be done online. It's as simple as creating a group and sharing the photo with many individuals in real time.
  • A huge number of people can be add in a group for better communication
  • messages, photos, and videos sharing free and easy
  • end to end encryption facilities ensures highest security
  • it only works with phone number
  • there is a constant source of distraction
  • impact on people's privacy
WhatsApp is completely free to use, whereas sending and receiving SMS and MMS messages used to be extremely expensive. I may send and receive as many messages, photos, and videos as I want on WhatsApp for free. It is the next generation's messaging app for all smartphone users. To use WhatsApp, I don't need a lot of storage space on my phone. This app does not even require a high-end phone; it is compatible with practically every smartphone now on the market.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use WhatsApp Business in my organization to manage my dealings with people. I am comfortable with this product when I am a bit busy as it delivers an auto message to the colleagues and they don't feel humiliated also I am easy with it. it helps the users to publicize their products and thus I recommend it.
  • End-to-end encryption is awesome which is very highly challenging in GB software.
  • It helps to public the products one want to sell, by completing business profile.
  • An outstanding option for which everyone falls is an auto message to convey the information.
  • Deleted messages must be shown.
  • There should be a profile guard to cover photos and maintain privacy.
  • There should be a feature that avoid screenshot.
  • WhatsApp should give green signal for online user.
It is highly suitable in areas of chat privacy, as I experienced but bad at showing deleted chats, as well as screenshots of chat, which lead to backbiting or in case of any business dealing it may affect the business dealing. This would most likely harm the business if someone wants to do so and thus it should be avoided in-app screenshots.
Hasan Md Ripon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
WhatsApp business is used across my organisation. We are small hardware business serving the requirement of many renowned companies in Bangladesh. We normally sell our services and products to individual customers as well. We use to update our catalogues in the application with details. Customers find it very useful and knock us directly through WhatsApp in terms of ordering. We can easily reach the customers as per their demand and Demography. This application helps us getting connected to the new customers as well as our existing clients.
  • Easy to use.
  • WhatsApp is widely used by majority of the people.
  • Product catalog update.
  • Direct contact with the customers.
  • Secured connection and ad free.
  • Video catalog might help.
  • Good to have a demonstration of usage.
WhatsApp business is extremely useful for small-scale businesses as the SME needs to address the ultimate end users. We could easily track the customer's order and update them about our product portfolio. Customers can easily have a look at the catalog and connect with the seller. You can also segment your customers Against the Demography.
October 04, 2020

Great Business Software.

Gerson Freitas Vital | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
WhatsApp Business has contributed a lot with details in logistics, transportation, and customer relations.
  • Quick responses
  • Hang tags
  • Very complete profile
  • Business efficiency
  • Customer support
  • Scalability difficulty.
  • It is not possible to put a WhatsApp call on hold.
  • Satisfaction index, for example, cannot yet be extracted from the application.

Would like the possibility to add important information, such as an address, website, e-mail, working hours, and industry.

This is extremely important information so that companies can fulfill orders via WhatsApp. One of the biggest disadvantages of WhatsApp, therefore, is its scalability difficulty. The greater the number of interactions, the more difficulty you will have in strategy planning, monitoring interactions, and managing these transactions or orders.

April 30, 2020

WhatsApp Business

Salvatore Tramonte | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
WhatsApp Business is a free app designed and developed for SME enterprises. It has been adopted within my company to enable team communication. We tried many communication tools before WhatsApp Bbusiness and I can confirm it is an easy-to-use tool and a widely adopted solution.
  • Notification management based on timing.
  • API suport.
  • Automatic quick reply to incoming messages.
  • Connectivity: your phone should be connected to the network to be available.
  • Nuisance: groups sometimes can be tedious if they are not muted.
  • API support can be improved.
WhatsApp Business is good for managing relationships with clients and customers. It fits well in small to medium sized enterprises. In my opinion it is not the right choice for big firms. WhatsApp Business provides API access that enables developers to integrate it into their software. In my company we implemented a Chatbot in WhatsApp Business to answer back to our clients.
January 22, 2020

WhatsApp for Business

Score 10 out of 10
Vetted Review
Verified User
Incentivized
There are so many people who are using WhatsApp Business to communicate. We have many employees and clients who use the application too. WhatsApp Business is used to inform staff and customers of weather conditions, delays, and ward off other calamities. It is also helpful in communicating event information like holiday parties, open enrollment, and wellness fairs.
  • Easy to maintain a user community in terms of adding or removing people.
  • Employee/ customer questions can be directed to appropriate sources.
  • People have to download a new app on their phone.
  • The tool is banned in some countries, so it is not useful employees/ clients want to obtain information while traveling.
WhatsApp Business is useful to view messages on the phone, but it requires internet connectivity or network data to view messages. The WhatsApp Business Web feature is handy as one can type information on the computer rather than type on the phone. The use of emojis is particularly helpful while communicating. Photos and documents can also be shared. Not all employees are using WhatsApp Business, so we do need to use additional channels like phone, email, text to communicate.
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